Figueira Beach Rugby International was designed to be more than just a tournament.
The goal was to create a Summer Sport Event which combines sport competetitiveness, fun and beach.
The event´s sustainability would rely in the ability to add value not just for the organizers but also for the community where the event is based. The vision was to make the inhabitants proud of hosting the event and at the same time to generate revenue to the community.
So being Figueira da Foz a summer spot, the focus was on promoting the event and its location abroad to raise international teams awareness. The concern was not just on promoting the sport´s side of the event but also what the place has to offer.
Four years later Figueira Beach Rugby became one of the most recognized and acclaimed Beach Rugby events in Europe and represents a value of 200 000 €, numbers based on the media and analysis reported by a multinational media company (Cision) and the direct money spent by all the event´s stakeholders.
The tournament not only helped to promote tourism but also Figueira as a destination for sports teams stages taking advantage of other existing infrastructures. Proof is the fact that the German Rugby 7s National Team has choosen Figueira as their local of preparation for the 2014 European Grand Prix. Figueira Beach Rugyb Tournament is undoubtedly a key player on Figueira´s local economy.